Verónica De la Peña

Verónica De la Peña
Art Director

Consistently deliver under the belief that an idea can change the way people think and behave.
Lead creative process from brain storming sessions through execution of winning ideas.
Coordinate diverse creative, sales, and technical teams for national and international clients.

PLAN B/ HAMPTON INN / JAMAICA INTERACTIVE / GERBER / METLIFE / MOTOROLA / DIET COKE / ONDCP / HP / ROCHE

Designed Visual and Functional User Experience for an iphone app and website for the NYCBIGAPPS open data competition. Collaborated in a team of 5 to develop an iphone app that locates a book anywhere in the NYC Public Library System.

XELODA
- Successfully pitched a website relaunch for Genentech, who renewed its contract with Digitas Health which was was up for review.

FLUMIST
- A team of two writers were suddenly short an Art Director. With 3 days to presentation, my team won the FluMist account by reviving, polishing, and presenting our concept to the client.

PLAN B:
- Devised original concept that spawned a national PR event to coincide with website launch.
- Synchronized production efforts between local creatives and development team in Canada.

HAMPTON:
- Created and presented concepts that won new business.
- Without a creative director, managed a team of designers while coordinating with the project manager to successfully launch the Hampton Inn UK site amongst other simultaneous projects.
JAMAICA:
- Represented the creative director on an international business presentation.
- Took personal responsibility for repackaging presentation materials and providing redundant technology which was needed at the presentation.

CENSUS:
- Managed the digital team to successfully pitch and win a $250 million contract.
- Collaborated with Head Information Architect to produce User Experience.

Interactive Designer, FCBi — 2005-2007

Produced banners, comps, and graphic identities for clients including HAMPTON INN / GERBER / METLIFE / MOTOROLA / DIET COKE / ONDCP / HP / ROCHE

Strong passion for ideas and design, capacity to synthesize large amounts of information under challenging time constraints, leading multicultural teams, keen eye for composition and color, strong typographic and layout skills, follow latest cultural and technological trends.
Photoshop, Illustrator, InDesign, Font Suites, Flash, Fireworks, Dreamweaver.