To Whom It May Concern,
My name is Kevin Dreyfuss, Digital Creative Director and Vice President at DRAFTFCB in New York. As a coworker and direct manager of Veronica De La Peña for nearly two years here, I can’t recommend her highly enough. Her design sensibility is way beyond her years, as is her intellectual curiosity about new design trends and digital technology (and how the two can come together).
We worked together on many things, but our main client was Hampton Hotels, for which Veronica led teams creating standard and rich banners, mobile campaigns, microsites, an international web site experience, a desktop application, templated sites, emails, viral campaigns, print, you name it, she did it all. The workload was heavy, the client was extremely demanding, and Veronica was the go-to AD on the account. Heck, she basically became the institutional memory for the entire creative team.
Because of the nature of the agency and the needs of the client, Veronica touched every part of the creative process with them, from strategy planning and wireframe development, to big idea formulation, to managing partner agencies and third party vendors.
All of this was way beyond her job title, and she handled it with aplomb. Again, a big recommendation here for Veronica, don’t let her slip past.
Kevin Dreyfuss
Digital Creative Director
Vice President
DRAFTFCB-NYC